Agilent is a leader in life sciences, diagnostics, and applied chemical markets. They provide laboratories worldwide with instruments, services, consumables, applications and expertise, enabling customers to gain the insights they seek.
Agilent hired William to build large crowds at their trade show booth at the American Association of Pharmaceutical Scientists Convention. Their goal was to get badge scans and to let attendees know about the workshops taking place throughout the week.
William worked with Agilent so that he could best deliver their message to attendees. He performed multiple shows per hour at their booth. He started the show with one or two people watching and grew the crowd to 20 – 30 members. When the crowd was at its peak, he told the audience about upcoming workshops and invited them into the booth to check out the latest products and to talk with the technicians.
Client
Agilent Technologies
Project
Trade Show
What We Did
Marketing, Building Crowds
Agilent trusted William to build crowds and deliver their message to attendees.
“We had William at one of our largest trade shows. He attracted such a crowd at our booth and really entertained the people. I wholeheartedly recommend him for your next trade show. If you are looking to get people to your booth and attract a lot of buzz around your products, William is your guy”
John A. DiMare
Marketing Program Manager
Increase Your Trade Show Traffic
Item No.
01. Contact William
Email William and share the details of your upcoming exhibit. Include the dates, times, location, and why you are exhibiting at the trade show. William will get back with you within 24 hours.
Item No.
02. Create a Script
William will create a custom script for your show based on your promotional material. He will work with you to make sure all of your most important talking points are covered.
Item No.
03. Get More Leads
During the show, William will work with your sales team to stop traffic, motivate people to say and remember your name, and generate quality leads.