Over the past three years, I've had the pleasure to work with Agilent at their trade shows. Agilent is a leader in life sciences, diagnostics, and applied chemical markets. They provide...
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When new clients get in touch about increasing their ROI, we have a few meetings to discuss the best ways to work together. During our first call, I send over...
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In this post, I'll be sharing my basic outline that I use to train staff at trade shows. The goal of this training is to share the goals of the...
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As a trade show magician, my main goal is to build a crowd and them those people into your booth. This video shows the last part of my presentation and...
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Trade shows are like supermarkets. Every time I go to the supermarket, I take way too long to get groceries. This isn't because I don't have a shopping list or...
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The above video is an example of booth training that I provide for clients. This training was fifteen minutes the night before a three day convention. It was mainly a...
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Everyone wants to have continuous crowds at their booth at a trade show. At HPLC 2018, the Agilent booth had those crowds. They invited me to stop crowds by using...
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In March, I built crowds at the ACS National Meeting & Exposition in New Orleans. Our booth was in a prime location right near the entry, which means there was...
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In November, I worked with Agilent at AAPS to build crowds at their booth. This turned out to be one of the most interesting trade shows that I've attended. Our...
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In August of 2017, I built crowds for a large analytical laboratory instrument manufacturing company at ACS Fall 2017. After the convention, the company conducted a study to see how...
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