One of the hardest parts about being at a trade show is stopping show attendees and striking up a conversation. Yet, this is the most important thing you do at...
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The goal at any trade show should be to make your booth look inviting and professional. But, every time I walk through a trade show floor, I see sales teams...
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As a trade show magician, I'm often asked to build crowds in a variety of different industries. I always thrive on learning as much as I can about my client's...
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Hello and welcome to my blog! I'm William Rader, and I travel across the country building crowds for companies at trade shows. I've been representing companies and performing magic for...
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