When new clients get in touch about increasing their ROI, we have a few meetings to discuss the best ways to work together. During our first call, I send over a questionnaire which helps us develop a strategy to build crowds and capture as many qualified leads as possible. The answers to these questions form the foundation of our success.

You’ll notice that the questionnaire includes questions about your company, your objectives, and the products in your booth. Not only does this help us set clear goals, it gives me the information I need to create a custom presentation that highlights your company and products. This also let’s me be educated when I talk with customers as they enter the booth. Click here to watch how I interact with customers.

You will find the questionnaire below. Feel free to email me the answers or be prepared to discuss them when we hop on a call. Click here to download a PDF version of the pre-trade show questionnaire.

The Pre-Trade Show Questionnaire

Company Information

1. What’s the name of your company?
2. How many years have you been in business?
3. What’s the main business of your company (or division if large corporation)?
4. How is your company perceived by others in the industry? (largest, specialty company, niche markets, best in industry for providing specific solution to a problem)
5. Who are your main competitors?

Show Objectives

1. Why are you attending this particular trade show?
2. Are you planning a pre-show mailing? If so, please attach a copy to this questionnaire.
3. Will your company be giving away product samples or an imprinted gift to the attendees? If so, what are you planning?
4. What are your objectives for this show? (lead capture, meeting new accounts, making sales appointments with current customers)

Product Information

1. What products or services will you be featuring at this show?
2. Are there other similar products already on the market?
3. What does your product do? How does it do it better?
4. Does it offer a new solution to an existing problem that had not been available before? Describe briefly.
5. How is this product/service different/better than existing products?
6. Please list up to five points about your product/service that I can incorporate into my presentation.
7. What is the main message you want attendees taking away with them after seeing my presentation?

I’d love to work with you to make your next trade show a success. Shoot me an email or give me a call to schedule a free consultation on how we can work together to achieve your goals.