As a trade show magician, I’m often asked to build crowds in a variety of different industries. I always thrive on learning as much as I can about my client’s industry so I can create custom scripts that will engage and educate attendees.
For this trade show, I was invited to build crowds at the Radix booth at the Online News Association conference in Denver, Colorado. Radix’s goal was to get email signups for their .press domains. To accomplish this, they asked me to stop traffic and ask attendees to sign up for a free year of their .press domain and website builder.
I worked with Radix to create a custom script that integrated their message about .press domains into my presentation. Since I research about my client’s industry, attendees often think that I’m an employee with the company who just happens to be a magician.
While everyone was enjoying the show, they also learned about the benefits of having a .press domain name. Throughout my presentation, I had them say and remember .press and and the end of my show I asked them to sign up for a free .press domain. We also ran a giveaway which also helped gather the interest of the attendees.
Here is what Radix thought of the presentations at their booth:
“William Rader has been incredible in terms of approaching people and engaging with them. We will definitely hire him again for our events. We really owe a lot of our traffic to you.”
Daphne Dsouza
Project Specialist, Radix
Are you looking for a way to get crowds to your booth and increase your ROI?
I’d love to talk with you about how I work with companies such as yours to make their trade shows a success. Click here to send me an email to set up a time for a free consultation. I look forward to hearing from you.
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