In this post, I’ll be sharing my basic outline that I use to train staff at trade shows. The goal of this training is to share the goals of the show, show team members how they can interact with attendees, and explain how you can use my presentations to capture leads and start conversations. This training is very beneficial to increasing your ROI since everyone knows their roles and understands how to work together.
This material can be taught over multiple sessions, in a few hours, and if necessary can be summarized the morning before the trade show starts. However, I recommend at least a few hours of training a day before the trade show to maximize it’s effectiveness.
You can watch an example of my 15 minute refresher training in this blog post. I have worked with this client numerous times, so we wanted to make sure everyone remembered how to work together. You will find the training fun and will get to see how I work with clients.
Here is the outline of what is taught in the full training program. This is all practical and real world advice which includes hands on activities. I normally present this with the organizer of the trade show for the company. It helps to have these an outside expert.
- Introduction
- Discussion about Goals
- Booth Etiquette
- Supermarket Analogy
- Getting Crowds to the Booth
- How the Presentations Work
- A Magical Demonstration
- Getting Attendees into the Booth
- Starting a Conversation with Attendees
- Capturing Leads
- Following up with Attendees
- Q&A
If you would like more information about the training or would like to set up a free consultation, please contact us. We’d love to work with you and meet your customers at your next show.
